Regions Bank’s logo will soon grace the New Orleans skyline. The publicly-traded Birmingham, Ala.-based company is adding its name to the top of its regional headquarters at 400 Poydras St.
The cost of the sign is $580,000 with dimensions roughly 6 feet high and 49 feet long.
The building, owned by Hertz Investment Group of Los Angeles, is a 32-story, 620,000 square foot Class-A office tower on between Magazine and Constance streets. Built in 1982 and designed by Skidmore, Owings & Merrill, offers unobstructed views in all directions, including the Mississippi River, French Quarter, Warehouse District and the CBD skyline.
Hertz will retain naming rights for the building, which is currently called 400 Poydras Tower. It was previously known as the Texaco Center.
Hertz also manages several other Class A office buildings, including First Bank & Trust Tower at 909 Poydras Street and Poydras Center at 650 Poydras Street.
A member of the S&P 100 Index, Regions provides retail and commercial banking, trust, securities brokerage, mortgage and insurance products and services. Regions had $121.4 million in local assets and 268 local employees as of last December. It operates 14 branches in Jefferson Parish, seven in New Orleans, six in St. Tammany and two each in St. Bernard and Plaquemines parishes.