New Orleans & Company launched the “Good Times Pass” on April 30, 2026, in partnership with SmartVisit and aRes Travel. The digital pass aims to provide discounted access to over 25 local attractions, with initial pricing set at $169. Visitors can purchase the pass on NewOrleans.com and access it via the SmartVisit mobile app, selecting six attractions from a curated list for up to ten days.

The release is part of a broader strategy to influence visitor spending patterns and increase revenue for member attractions, restaurants, and hospitality operators across the city. By bundling access and making it available through a mobile platform, the pass is set to cater to tech-savvy tourists and streamline the visitor experience.

Located citywide, this new tourism product might shift how revenue is distributed among private attractions and businesses. The collaboration with SmartVisit and aRes Travel signifies a move towards integrating digital ticketing and third-party distribution in the local tourism industry.

The “Good Times Pass” could impact key hospitality metrics such as Average Daily Rate (ADR) and occupancy, as well as food and beverage sales. These changes are significant for landlords and operators in the hospitality and retail sectors who rely on tourist foot traffic and spending.

Details about the specific revenue-sharing terms, participating partners, and further distribution strategies were not included in the announcement. However, this development poses questions about the economic impact on local businesses and how distribution channels will adapt to accommodate the new pass.

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