Rising Rents Force Morning Call To Close Severn Location & Relocate

by • March 7, 2014 • Jefferson Parish, RetailComments (0)4063

Morning CallThe Morning Call Coffee Stand, one of the city’s most famous coffee and beignet spots, is moving from its current location at 3325 Severn Avenue, where its been since 1974.

The current owners of 3325 Severn Avenue, Goudeau, Inc., sought to increase the rent on Morning Call when their lease came up this year.  Morning Call’s owners would not agree to pay the requested $44-55 per square foot for the space, plus triple net charges of $6.75 per foot.  According to state records, Goudeau, Inc. is controlled by the Goudeau family of Marksville, Louisiana.

The Morning Call manager told Canal Street Beat that Morning Call will vacate the current location on May 1, 2014.  They are searching for a new location near Lakeside, one with more parking, more square footage, and possibly a drive through option.

Morning Call has been serving café au lait and beignets to generations of locals and visitors since 1870.  Founded by Joseph Jurisich and operated by succeeding generations this venerable establishment is recognized nationwide as a premier destination for beignets and coffee.

Originally located on Decatur Street, Morning Call battled it out with Cafe du Monde for the best beignets and french drip coffee in the French Quarter.  In 1974, the owners of Morning Call had a dispute with their landlord over rising rents and decided to close up shop and move to its current location.

Real estate broker Richard Kirschman is representing the landlord in attempting to lease the space.  They are asking $44-55 per square foot.

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