The Wild Life Reserve, a men’s clothing brand, will be opening a new flagship store in downtown New Orleans at 111 St. Charles Avenue.
The store will feature men’s and women’s clothing from The Wild Life Reserve collection as well as a finely curated collection of local and international designers and heritage brands.
Entrepreneur Micaiah Bethune established The Wild Life Reserve was established in 2009.
The brand’s focus is to preserve what has been built in New Orleans for the apparel industry and continue the tradition of making quality goods domestically. With the new store, the company aims to educate customers and to ensure brand loyalty, while bring back customer service to retail, offering free alterations with all purchases.
The building at 111 St. Charles Avenue is owned by The Pickwick Club, a social club formed in New Orleans way back in 1857.