The Sazerac House, a 3-story museum in a historic building at 500 Canal Street, opened its doors last week. The Sazerac Company purchased the vacant buildings in 2016 and broke ground in early 2017.
The 48,000-square-foot museum tells the story of the history of the Sazerac cocktail as well as other original New Orleans brands. The museum houses a bar, the Sazerac Company offices with more than 60 employees, and a retail shop.
Visitors can assist with the production of Peychaud’s Bitters and Sazerac Rye Whiskey, and participate in a variety of other interactive exhibits, including sampling stations throughout.
Trapolin-Peer Architects and Ryan Gootee General Contractors lead the renovation work. Gallagher & Associates designed the exhibits and Solomon Group fabricated and installed the exhibits.
The Sazerac Company projects 200,000 visitors during the museum’s first year open.