Knighten redeveloped the recently vacant building into a four-screen movie complex in the heart of Mid-City at 636 N. Broad St. The building’s 12,000-square-foot space features four theaters with 65 to 125 seats each. Each has the latest technologies for picture and sound and stadium seating.
The building was built in 1923 and is a great example of Spanish Mission style architecture in New Orleans. In previous lives, the building was used as a plumbing supply company, a boxing gym, a boat shop, and a bingo hall.
Broad will serve beer, wine and food, in addition to popcorn and candy. Knighten hired Brian Jones as the general manager, who previously worked at the Prytania Theater.
The theater’s opening is part of the Broad Street renaissance, which also include Project Refresh and Whole Foods, the $8 million St. Bernard Project headquarters, the Urban South Brewery, and the new Lafitte Greenway.
Much of the progress on Broad can be attributed to main street organization Broad Community Connections (BCC) and their Executive Director Jeff Schwartz. BCC and Schwartz co-developed Whole Foods and Project Refresh and have acted as non-stop advocates for better and more thoughtful community development along the corridor.